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- Sales Rank: #213620 in Books
- Published on: 2016-10-03
- Original language: English
- Dimensions: 10.00" h x .51" w x 8.00" l,
- Binding: Paperback
Review
This is a book that should not only be read by marketers. It's a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!) Jere Doyle, Managing Director Sigma Prime Ventures
About the Author
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
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